Marketing

Preparing for Success in Marketing, Management, and Entrepreneurship

Do you have a creative mind? Are you able to work collaboratively and solve complex problems? Tomorrow's generation is said to be a generation of young entrepreneurs turning ideas into reality and using those ideas to spur positive change in the world. The Marketing pathway has adopted the INCubatoredu program which provides an authentic experience where students will learn from real entrepreneurs and business experts in addition to their instructor. Through this program students will learn business, marketing and finance foundational skills while at the same time having the opportunity to explore their passion. Students work in collaboration with their team to develop and test hypotheses on their own business concept and learn to adapt it accordingly. 

As noted from INCubatoredu, "students demonstrate their learning through explanation, interpretation and application of content to their team’s real business idea. Principles and process from the LEAN movement help students test their thinking. From concept to Minimum Viable Product to Pitch, students are hypothesizing, testing, adapting and learning. Importantly, they work and learn in teams."

Career Opportunities 

  • Social Media Assistant 
  • Small Business Social Media Coordinator 
  • Data & Insights Assistant (Social Media)
  • Marketing Coordinator
  • Product Marketer 
  • Brand Ambassador
  • Merchandising Assistant
  • Content Creator Assistant
  • Promotions/Events Assistant
  • Small Business Owner
  • Business Administration
  • Sales Associate
  • Inside Sales Representative

Career Skills Developed

  • LEAN Process and Principles
  • Management Principles and Techniques
  • Professional and Technical Sales
  • Integrated Marketing Communications
  • Digital Marketing and Management
  • Strategic Entrepreneurship
  • Adaptability, Collaboration, Communication Critical Thinking, Creativity, and Problem Solving

Program Highlights

  • Students participate in the national technical organization SkillsUSA where they can compete at the local, state, and national levels. 
  • Students learn the importance of working as a team, yet will be responsible for individual work as well. 
  • Students have the opportunity to pitch their business concepts to "friendly sharks" with the possibility of receiving actual funding. 

Learn more about this career's outlook from Ohio Means Jobs HERE

Suggest Skill Set

  • Divergent Thinking
  • Analysis
  • Initiative
  • Persistence
  • Observation
  • Planning
  • Organizing ​
  • Scheduling
  • Questioning
  • Self-Motivated
  • Teamwork
  • Open-Mindedness
  • Listening​
  • Critical Observation
  • Constructive Feedback
  • Idea Exchange
  • Cooperation
  • Confidence

Hear from the Instructor!

Click HERE for the slides.

Past District Pitch Winners

  • 2025 SWCA Team Reflextion
  • 2024 SWCA Team Safe.Ed
  • 2023 SWCA Team DropIn Sports
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  • 2022 FHHS Team KickGuards
 
  • 2019 WHS Team SolCase
 
  • 2018 CCHS Team Odd Jobs
 
  • 2017 GCHS Team Dynamic X

Past Local Pitch Winners

  • 2025 Team Reflextion
  • 2024 Team Safe.Ed
  • 2023 Team DropIn Sports
  • 2022 Team Hydrosole

IncubatorEDU National Competition Highlights

  • 2024 SWCA Team Safe.Ed (Applied to National Competition)
  • 2023 SWCA Team DropIn Sports (Top 25 in National Competition)

Past SkillsUSA Winners

  • ​2025 SkillsUSA Ohio - Career Pathways Showcase (Business, Management and Technology) - 3rd Place - Greener Tomorrow
  • 2024 SkillsUSA Ohio - Entrepreneurship Competition - 2nd Place - DropIn Sports (Accepted to National Competition)
  • ​2024 SkillsUSA Ohio - Engineering Design and Development Competition - 2nd Place - CapX
  • 2024 SkillsUSA Ohio - Career Pathways Showcase (Business, Management and Technology) - 2nd Place - MSA  x  AAIC
  • 2024 SkillsUSA Ohio - Career Pathways Showcase (Business, Management and Technology) - 3rd Place - GoldenLyfe Wellness
References

Programs. (n.d.). Retrieved January 03, 2017, from http://incubatoredu.org/programs/#incubatoredu-hs